MEMPHIS, Tenn. -- A Memphis advertising agency has opened a space for employees to do some creative tinkering with the idea that it will supply inspiration for their work.
The Memphis Daily News reports (http://bit.ly/1hcqvHC ) the "lab @ archer-malmo" is on the fourth color of the Cotton Exhange Building, where archer-malmo has its offices. The lab includes things like circuit boards and a 3D printer and serves as a place for workers to unwind creatively and try out new ideas.
The lab tinkering already has begun to find its way into work for clients.
Robby Grant is archer's director of digital development. He said the firm did an event for a client where it used the lab equipment to create what looked like game pieces based on the client's logo.
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