Super Bowl advertisments have always sold at a premium on the promise of reaching a worldwide, captive audience. Captive, in the sense that the game is a one-night-only event, and it behooves you to watch the ads in real time. At least, that's how it used to be.
Over the past few years, most Super Bowl advertisers have focused on tangible, objective virality with coordinated early releases on the web. This year, it seems like there will hardly be a surprise left come game night, with more Super Bowl ads streaming on YouTube each day. Here is a round-up of everything we've seen so far. We'll update this post daily over the next week.
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Still to come:
Avocados From Mexico
Carnival
Doritos
GoDaddy
Jurassic World
Kia
McDonald's
Mercedez-Benz
Mophie
TurboTax
Pepsi
Squarespace
Weight Watchers
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