HATTIESBURG, Miss. -- A Mississippi brewery is partnering with Louisiana businesses to sell its new beer, which has an alcohol-by-volume level too high to be sold in the Magnolia State.
After months of sitting in a large whiskey barrel, the new brew, Barley Legal, registered with an alcohol-by-volume (ABV) level of 11.4 percent, making it illegal to sell in Mississippi.
"Mississippi's cap is 10.2 percent ABV," Emily Curry, Southern Prohibition sales and marketing director, told the Hattiesburg American (http://hatne.ws/1pZqNuR ).
State law allows beer with 8 percent alcohol by weight, or 10 percent by volume, to be sold in Mississippi. The law was changed in 2012.
"We are somewhat stifled in our creativity because we can't brew just anything in Mississippi," Curry said.
Southern Prohibition's head brewer Ben Green the company has a business plan in place with its partners in Louisiana.
"We are already in the New Orleans market, so it was a no-brainer to send it to them," he said. "They are lucky to get it all. We've packaged it in bombers — 22-ounce bottles."
Curry said the Keg and Barrel is putting together a bus trip to New Orleans for the first official pouring of Barley Legal.
"We're going to release it on June 21 and to celebrate it we are doing a beer brunch at the Irish House with a brunch special pairing with our beers," she said. "Then, (we'll go over) to the Avenue Pub where you can pick up samples of Barely Legal.
"It will also be available at specialty bottle shops like Stein's Deli on Magazine Street," he said.
Green said the Southern Prohibition staff is almost as excited about Barley Legal's packaging as the beer itself.
"We're really excited to be able to sell the beer and the way that it turned out, and very excited about the presentation and the vessel," he said. "It's got a hand-rolled label, and we waxed the top of them. It's really a beautiful packaging and one of those beers that is going to age really well being as big and flavorful as it is."
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