Saturday, 22 March 2014

Ad with toddler next to open toilet criticized


A Utah company is scrapping an ad featuring a photo of a toddler playing with a rubber ducky next to an open toilet in response to criticism.


The mailer by Any Hour Services of Orem, which offers plumbing service, also features the slogan: "No job too small — We fix it all."


The company pulled the ad after Vince and Lark Martinez lodged complaints about it. In 1994, their 14-month-old son, Tregory, leaned over a toilet bowl too far, fell in and couldn't pull himself out. He suffered massive brain damage and eventually died.


Wyatt Hepworth says he empathizes with the couple's concerns, and his company's new ad will feature the same child standing next to a toilet that has the seat lowered and a child safety lock in place.


He told the Deseret News (http://bit.ly/1lcXZNw ) his business now will install a free child-proof latch with any plumbing service over $50.



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